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beauty without compromise

Ethical, handcrafted makeup tools and accessories

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Your New Go-To Face Makeup Brushes

Welcome to Firma Beauty! Here you’ll find premium ultra-soft makeup brushes for your eyes, face, and lips alongside our handcrafted vegan lashes. For long-lasting tools made from sustainable and recyclable materials, there’s no better place to buy professional makeup brushes.

Hot Right Now

Tapered Oval Blending Brush PRO


Medium Round Tapered Brush PRO


Round Blending Brush PRO


PRO Brush Set -NO BOX-


Elite Brush Set




Faux Lashes


About Our Brushes

Firma Beauty brushes are engineered to last and hold just the right amount of product. With their ultra-soft bristles, you can smoothly blend your eyeshadows and liners with precision. Use our angled contour face makeup brush to apply highlighter or blush. Expertly color your lips with our small concealer lip brush.

From daily makeup application to seamless blending, we have a cosmetic brush set to complete your look. Check out the Partners and Stockists page to find makeup brush sets near you.

Make up brushes for eyes


We use only the highest quality sustainable and recyclable materials in our brushes and vegan lashes. This means you can feel good about applying your daily makeup.


All our makeup brushes for eyes, face, and lips are handcrafted by skilled artisans. Whether you use powder, cream, or liquid, our brushes hold enough product for better coverage.


Firma Beauty is committed to providing face makeup brushes that do no harm. We stand against child labor in factories and animal cruelty while actively working to give back to others.

Our Mission Statement

From face makeup brushes to vegan lashes, our mission is to provide you with premium, professional-grade beauty products. We’re committed to creating sustainable, ethically sourced tools that last while giving back to our community.

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About Firma Beauty

We’re an ethical makeup brush company offering cosmetic tools and cruelty-free brush options. Our name is taken from the Italian word “firma,” which means “signature.” We aim to be just that: a signature line of face makeup brushes, vegan lashes, and beauty products.

Our products are meticulously handcrafted by Japanese artisans who have been perfecting their craft for generations. We embrace their uncompromising principles of respect for the environment, ethical treatment, and reciprocal growth.

At Firma Beauty, we’re proud to offer makeup brushes for eyes, face, and lips that are quality assured by professionals. When you buy professional makeup brushes from us, you can shop with confidence: every single brush we make is checked twice before beginning its journey to you.

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Give Back with Firma Beauty

Our team believes in supporting those who need it. That’s why for every purchase we donate 2% of the proceeds to your choice of one of our two favorite charities.

Have questions about our face makeup brushes or wondering where to find a Firma Beauty makeup brush set near you? Experience our top-notch customer service for yourself and get in touch.