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beauty without compromise

Ethical, handcrafted makeup tools and accessories

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Your New Go-To Face Makeup Brushes

Welcome to Firma Beauty! Here you’ll find premium ultra-soft makeup brushes for your eyes, face, and lips alongside our handcrafted synthetic lashes. For long-lasting brushes made from sustainable and recyclable materials, there’s no better place to shop.

Tapered Oval Blending Brush PRO


Medium Round Tapered Brush PRO


Round Blending Brush PRO


PRO Brush Set -NO BOX-


Elite Brush Set




Faux Lashes


Angled Contour


About Our Brushes

Firma Beauty brushes are engineered to last and hold just the right amount of product. With their ultra-soft bristles, you can smoothly blend your eyeshadows and liners with precision and tapered brushes. Use our angled contour brush to apply face makeup like highlighter or blush. Precisely color your lips with our small concealer lip brush.

From daily makeup application to seamless blending, we have a brush set to complete your look.

Make up brushes for eyes


We use only the highest quality sustainable and recyclable materials in our brushes and synthetic lashes. This means you can feel good about applying your makeup.


All our makeup brushes for eyes, face, and lips are handcrafted by skilled artisans. Whether you use powder, cream, or liquid, our brushes hold more product and offer the most coverage.


Firma Beauty is committed to providing face makeup brushes that do no harm. We stand against child labor in factories, animal cruelty, and actively work to give back to others.

Company mission Statement

From face makeup brushes to synthetic lashes, our mission is to provide you with premium, professional-grade beauty products. We’re committed to creating sustainable, ethically sourced tools that last while giving back to our community.

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About Firma Beauty

We’re an ethical makeup brush company offering cosmetic tools and vegan-friendly brush options. Our name is taken from the Italian word “firma,” which means “signature.” We aim to be just that: a signature line of face makeup brushes, synthetic lashes, and beauty products.

Our products are meticulously handcrafted by Japanese artisans who have been perfecting their craft for generations. We embrace their uncompromising principles of respect for the environment, ethical treatment, and reciprocal growth.

We also believe in giving. For every purchase, we donate 2% of the proceeds to your choice of one of our two favorite charities.

Learn More

At Firma Beauty, we’re proud to offer makeup brushes for eyes, face, and lips that are quality-assured by professionals. Every single brush we make is checked twice before beginning its journey to you.

Have questions about our face makeup brushes? Experience our top-notch customer service for yourself and get in touch.