About our Makeup Brushes

How long does it take to make a Firma brush?

It takes about 5-6 weeks from start to finish for the Signature, Pink & Voyage lines.

How are Firma brushes made?

This is the quick version: hair is washed, dried, combed, blended, shaped, washed, dried, assembled, checked. This is a very complicated process that only the most skilled artisans succeed at. 

What type of hair is used? What about animal cruelty?

We only use first cut goat hair in our Signature line (some brushes are blended with synthetic) 

How is the hair processed?

It is washed and air dried two times, during which time it is also combed to get the broken ones out.

When the hair is ready, the brush shaping process starts. After the brush is complete it goes through another washing and air drying process.

Where are Firma brushes made & who makes the brushes?

Signature, Pink & Voyage brushes are made by artisans who have been making brushes for generations in one of the best companies in Kumano. There are more than 80 small family owned businesses in the Kumano region. 

Why are they more expensive than other brands?

Because the Signature, Pink & Voyage lines are all individually made by artisans, one at a time.

Why should you buy Firma brushes?

Because you are sick of your brushes shedding and breaking all over your face.

Because you want a high quality product that will last a long time.

Because you deserve it.


About Firma Beauty



Fude means 'brush' in Japanese. Kumano is the name of the city where the best brushes have been made for over 200 years. This is where our Signature, Pink & Voyage brushes are hand crafted, one by one, hair by hair.

Pursuit of Perfection

Our products (Signature, Pink, Voyage brushes, tweezers & nail polish) are skillfully hand crafted by Japanese artisans who have been perfecting their craft for generations. We adopt their uncompromising principles of respect for the environment, ethical treatment, and reciprocal growth as we connect you with their creations. We endeavour to provide you with only the highest quality beauty products and tools.

Sustainability and Longevity

Our mission is to keep our products out of landfills and, in the long term, provide a cost-effective solution for our customers by reducing replacement costs. From product materials to packaging, we strive to choose sustainable and recyclable materials in effort to minimize the impact on our environment. 

Charitable Donations

Firma Beauty believes in giving. For every item purchased, we will contribute 2% of the proceeds to your selection of one of the following non-profit organizations:

  1. BC Children's Hospital Foundation (BCCHILDRENS.CA)