About Firma Beauty
Firma Beauty is an ethical makeup brush company offering a wide variety of premium-made cosmetic brushes and lashes. We believe in creating makeup products that last longer without damaging the environment—all while giving you the tools you need to create a flawless look.
Our name comes from the Italian word firma, which means “signature.” We chose this name because we aim to be the signature line for beauty and brush products.
How We Got Started
Since its start in 2014, Firma Beauty has always prided itself on setting the bar high for the beauty industry. This began when one of our founders noticed the poor quality of his wife’s makeup brushes. He immediately recognize this as an opportunity to create a new innovative line of handcrafted makeup applicators. Utilizing his background in engineering, he set to making better brushes a reality.
This level of quality and ingenuity was unheard at the time. Today, some of the design aspects that make a Firma Beauty brush so unique have been adopted by other companies.
Firma Beauty Today
Our brushes can handle powder, cream, or liquid, so no matter what kind of makeup you use, we’ve got you covered. We designed our brushes to be soft, hold more product than any other on the market, and offer you the most coverage.
We’re also proud to use sustainable and recyclable materials. We stand firmly against child labor in factories and animal cruelty. Plus, to help lift others up, a portion of all Firma Beauty purchases is donated to a charity of your choice during checkout.
About Our Brushes
Our brushes are meticulously handcrafted by skilled Japanese artisans who have perfected their skills over generations. Because each brush is made one hair at a time, it takes about 5–6 weeks from start to finish to make the brushes in our Signature, Pink, and Voyage lines.
All of our brushes—except our Signature collection—are made with ultra-soft, vegan-friendly synthetic hair.